Branding. Web Design. Packaging.

Mutiny Spiced Rum

Mutiny was created for The Rum Company as a bold, pirate-inspired spiced rum with a design brief that called for something both gritty and cinematic. I led the project from concept to execution, creating a full visual identity that wouldn’t look out of place on the set of Pirates of the Caribbean. The branding needed to feel rebellious, edgy, and full of character. We needed the kind of bottle that turns heads on a shelf or behind a bar.

The work included brand development, bottle design, custom illustration, and a dedicated product page for The Rum Company’s website. I combined rough textures, distressed typography, and hand-drawn elements to give it a sense of worn authenticity, while still delivering something fresh and party-ready. The result has resulted in an instant hit and walking straight into the best-selling bottle on the website.