Website UX & Campaign logistics.

Ladbrokes Live

I was one of the lead UX designers for the Ladbrokes LIVE website, working closely with the internal team to shape how the experience would function from a user perspective. I helped define the core structure of the site and the main user journeys, particularly around how the game would work, from registration and weekly plays to ticket ballots and instant wins.

While I led the initial UX direction and played a key role in shaping the structure and flow, the final visual design and campaign elements were created in collaboration with several external agencies. These partners were responsible for bringing the final look and feel to life across both the website and wider campaign. It was a highly collaborative project aimed at creating something engaging and entertainment-led, helping position Ladbrokes beyond traditional betting.